A guide to ad copy on Yandex.Direct

Running pay-per-click (PPC) campaigns on Yandex is very different from doing so on Google. There are many different features offered by Yandex, which can make it rather daunting if you are mainly used to working on Google. This guide will give you an overview of what these features are and how they work, empowering you with the knowledge necessary to start confidently creating compelling ad copies on Yandex. From reading this guide, you will learn:

  • how to improve your ad copy's relevance – using ad titles and descriptions, display links and bid adjustments
  • how to increase your ad size – using sitelinks, vCards, callouts and price extensions
  • your options when it comes to visual elements – such as favicons, images, videos and punctuation
  • the cultural considerations you should be aware of – such as how to phrase your ad copies and calls-to-action

Whether you are just getting started with Yandex PPC or if you want to improve your existing efforts, this guide is a must for any company wanting to ensure they are up to date on Yandex PPC best practices.