These slides are from a presentation given at the International Social Summit Barcelona 2025. Over the last three years, Girls in Marketing's free digital programmes have grown into a global movement, reaching participants in over 130 countries and generating over 1 million social media impressions in the last year alone. But how do you create something that people want to talk about, share and engage with on a global scale? In these slides, Olivia Mae Hanlon and Amy Lewin from Girls in Marketing explore the social impact of Girls in Marketing's programmes and how they have built an engaged, worldwide community through organic social advocacy.
