These slides are from a presentation given at the International Social Summit Barcelona 2025. In today's creator economy, the brands that thrive are the ones that truly connect. Yet, many still treat social media as an afterthought, wasting budgets and missing opportunities. In these slides, Pedram Parsaian from FOLLOW Austria reveals five key principles to build a global brand people actually follow. Learn how to use social media to attract customers, engage communities and stand out in a crowded digital space.
