This is a recording of a talk given at the International Search Summit Barcelona 2025. Competing against big players in the international SEO arena can feel like a daunting task, but with the right strategies, even smaller or emerging brands can win the game. In this talk, João Filipe Pereira from Busbud reveals ten actionable tactics he has used with many small and medium-sized businesses across the globe to challenge dominant competitors and drive international growth. From optimizing for multilingual audiences to mastering the nuances of local search intent, you will learn how to turn complex international markets into an opportunity rather than a challenge.
