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eBay has launched a local ecommerce site targeting the German city of Mönchengladbach.
The website features around 200,000 items sold by 50 local shops.
Users can shop online and then either collect the items in-store or have them delivered.
The mayor of the city has commented on the initiative, saying: “”We are pleased that our city is a pioneer in the sustainable development of city centres and a pilot site for the urban retail industry in Germany.”
The scheme is expected to run until summer 2016, when its success will be evaluated and a decision made on whether it should be extended to other cities.
The German ecommerce market is one of the most mature in the world, with a digital buyer penetration of 82%.