A virtual reality shopping experience has been launched in Australia by eBay and Myer, which will appear as an app on a smartphone. The app, which is being called the first of its kind, works by connecting a virtual reality headset to a phone in order to set the user up in a virtual shopping world. Whilst the app can work with the relatively cheap Google Cardboard headset or with Samsung’s Gear VR, it can also be used with eBay’s own Shoptical, developed by Myer themselves. Steve Brennen, from eBay Australia and New Zealand, said that future versions “will see a shopper in Sydney shopping with a friend in New York from a store in London”. This step forward in online retail technology comes at the same time that eBay adds another 38 countries to its shipping service, opening up wider global potential with the virtual reality platform.