comScore Viewability Tool Now Free For Everyone

comScore Viewability is a self-service ad metrics tool

comScore has made its ad viewability measurement tool available for everyone to use for free. comScore Viewability is a self-service tool that allows users to sign up to view ad campaign viewability measurements across display, video, desktop and mobile. The company hopes that by providing reliable and consistent viewability metrics, it will allow advertisers to better understand things such as the impact of creative and placement decisions. A spokesperson from comScore commented on the roll out, saying: “By making viewability a given, we're enabling clients to connect the dots and understand the total impact of advertising investments across both digital and TV”. It also hopes that improved viewability metrics will help to increase trust and transparency within the advertising industry. 

Individual Basic

  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit