YouTube has announced that it will be launching its own video streaming service, called YouTube TV, in the next few months. Existing as a standalone app, the service will stream content from around 35 American television channels, and will cost users around 35 US dollars per month. Features will include being able to record your favourite shows, and searching in the app by genre. David Pakman, a tech investor with Venrock, said that the move would help YouTube reach younger generations who would “never subscribe to cable television”. Analysts also pointed out that the app would benefit TV networks, who could use it to monetise their content digitally through targeted advertising.