Yandex.Direct Launches New Mobile Targeting System

Advertisers can now target users with an interest in similar apps

Yandex.Direct has launched a new mobile targeting system. The recently released update means that mobile app promotion can now be focused on users who have a “confirmed interest” in similar apps to your own. The new Broad Interests option means that promotion of something such as a fitness app, can now be targeted at those whose other downloads fit within the Health and Fitness category. The new function can be found within the new Interests field, which is visible at the ad group level interface. However, Yandex recommends only targeting by app category on those strategies developed for mobile, although it is available for all strategies in ad networks. You will also be able to choose the manual strategy option, allowing you to set different bids and app categories to target. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Benchmarks,Lists
5 per month
eLearning Course,Quizzes,eLearning
2 per month
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Benchmarks,Lists
Not Available
eLearning Course,Quizzes,eLearning
Unlimited
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Benchmarks,Lists
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Benchmarks,Lists
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe