The creation of image ads has been made simpler by Yandex.Direct, following the release of a new tool. Image Ad Builder allows you to create image ads within the Yandex.Direct interface and is suitable for advertisers who already have experience with image ads, or those who want to try them for the first time. The tool can be found within the Yandex.Direct interface, where you can click the add button, allowing you to select an image to use within the ad itself. Following your selection, you simply need to add your text and a background colour if necessary and the rest will be sorted out for you. Ads can be fully customised, including the addition of age restrictions and legal information. The tool will also allow you to preview the ad on multiple websites before completion.