Yandex has launched a built-in service allowing for online payments within its live chat platform. Yandex.Checkout will allow users to speak with a support agent before making and paying for an order, directly over live chat. The system will work by allowing each support agent to send the buyer a full rundown of their order, and a checkout button will lead them directly to payment and completion pages. According to data collected from tests of the service, the increased ease of payment can be expected to increase sales by at least 10%. Currently around 76,000 stores use Yandex.Checkout in Russia, who can now enable the new option within their account, allowing the service to be used through their site.Â
