The Russian search engine Yandex has launched a customer targeting feature called Yandex.Audience.
With Yandex.Audience, advertisers can upload a .txt or .csv file containing existing customers’ email addresses, phone numbers or device IDs.
Advertisers will then be able to target these individuals with specific ads on Yandex and the Yandex advertising network.
Yandex will also be able to identify similar users who display similar behaviours to the existing customers and might therefore be receptive to advertising.
The Yandex.Audience interface is in Russian and English and is available on audience.yandex.ru and audience.yandex.com
When uploading customer data, there is a minimum data size of 1,000 individuals.