Display and programmatic advertising campaigns are fantastic ways to increase visibility and brand awareness, as well as drive traffic to your website. The creatives used for the banner ads in these campaigns are crucial to their success, as it's the ads that need to catch the attention of the user, stand out on a busy page and give a good first impression of your brand. Whether someone clicks on your ad – or whether they remember your brand – will be down to the quality of your creatives. So, it really surprises us that these creatives often aren't prioritised as part of the overall campaign. This video explains why creatives are so important for display and programmatic campaigns.