Why SEO and PPC Are Better Together

Learn how SAP brought the two practices closer togther

At International Search Summit Barcelona 2017, Pilar Navarro from SAP shared insights into why she believes that SEO and PPC work better when they are together than when they are kept isolated. She shares her experience of bringing the two together at SAP, how they did it and the effect it had. Learn more by watching this full recording of the talk. 

Search Out The Latest Moves In Global Digital Marketing Now

Webcertain.TV speaks to experts in every digital marketing domain. With Catch-up TV you can view the archive and view the programmes broadcast on the Webcertain.TV channel. The archive contains every programme ever broadcast.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Access to Customised courses and Examinations.
Not Available
Webcertain Events,Tools
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
E-Book
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Access to Customised courses and Examinations.
Not Available
Webcertain Events,Tools
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Access to Customised courses and Examinations.
Unlimited
Webcertain Events,Tools
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
E-Book
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Access to Customised courses and Examinations.
Not Available
Webcertain Events,Tools
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe