Different audiences will require different content, and it's vital to develop a strategy based on your business goals and customer needs. Jitka Jizerova talks us through some the different ways content can be shared and presented, and the scenarios in which the various approaches can be used, from white papers to case studies, blog posts and more.
Jitka is a Content Marketing Executive at Webcertain and is originally from the Czech Republic. Since 2012, she has been working on a variety of multilingual digital marketing projects for a range of clients from different industries. When she is not at work she enjoys discovering places of heritage and playing volleyball.