The Latest Insights from International Online Marketing
Research by internetAcademi has revealed that WhatsApp is the most popular social media platform amongst Spanish women, ahead of Facebook.
The study looked at which social media sites women in the country had visited in the previous week, and found that 71% had recently used WhatsApp, way ahead of Facebook which was visited by only 20% of women in the previous week. No other social media site surpassed 3% weekly usage.
Spain is not the only country where WhatsApp is reigning supreme. The social messaging app is also the most popular social destination amongst both genders in Brazil and teenagers in Germany, as well as beating Twitter into second place, behind Facebook, in Mexico.
Social media is popular in Spain, with an estimated 60% of internet users in the country being a member of a social network.