Weibo Reaches 212 Million Monthly Active Users

The Latest Insights from International Online Marketing

25 August 2015. Weibo now has a staggering 212 million monthly active users, according to their latest quarterly report. Of these, 93 million use the social network every day, a 34% increase on this time last year. The majority of these users, 85%, are accessing Weibo from their smartphones, versus just 15% who access the social network from a desktop computer. Weibo has attributed its surging user numbers to increased uptake in lower tier cities, improved user experience, and its increasing number of partnerships within the TV and film industries. An increasing number of advertisers have been joining Weibo as they realise its huge potential as a marketing tool. Advertising revenues generated from small-to-medium sized businesses on the social network increased by 163% compared to last year, according to Weibo. Weibo is a Chinese micro-blogging site similar to Twitter. It is one of the most popular social networks in the country.

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