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The Chinese social app WeChat is setting its sights on the emerging African market.
WeChat is a social network, messaging service, video and voice calling service and digital wallet.
It is hugely popular in its home market of China, where it has around 650 million users, and it’s increasingly turning its attention to the emerging African market.
Africa is an attractive market for WeChat due to the high proportion of internet users using mobile phones to get online and the low levels of internet penetration overall.
With so much growth expected in the future, if WeChat can get a foothold in the African market in the early stages, it will spell huge growth in the future.
Around 5 million people currently use WeChat in South Africa, half the number of people who use the rival messaging app WhatsApp.
WeChat is pushing hard to increase its userbase in the country, having launched its digital wallet in the country in November last year.