Walmart has made steps to increase its investment in the Mexican market. The new plans include developing its existing infrastructure in the country, and the introduction of new ecommerce initiatives, although these are yet to be specified. Total investment in Walmart's Mexican arm has been announced to be worth around 860 million US dollars throughout 2017, 20% more than last year's investment. The move to develop its presence in Mexico comes just after the ecommerce giant Amazon announced a range of new schemes in the market. These include the launch of Amazon Prime, which may cause Walmart to lose customers to the service's faster speed of delivery. Currently, both companies hold around the same share of the Mexican ecommerce market, at around 5.5%.