Walmart Launches Ecommerce App Targeting China

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The US retailer Walmart has launched an ecommerce app targeting China. Named Walmart Global Shop, the app allows users to buy items online. It currently sells 200 different items on the app. Users can then either have their items delivered or collect them from newly opened stores, although these stores are currently only located in the south of the country. Walmart, which is the biggest retailer in the world, will face stiff competition from local ecommerce giants such as Alibaba and JD. It may have an edge over the local competition, however, due to the fact that Western goods are seen as being of higher quality than Chinese-made goods in the country. The Chinese ecommerce market is the largest in the world. It was worth a staggering 673 billion US dollars last year. 

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