Internet users in Vietnam are avid YouTube watchers.
In a recent YouTube report, it was revealed that the country was one of the top ten countries worldwide for the amount of time users spent watching videos on the site.
The report revealed that the length of time Vietnamese users spent watching YouTube videos had increased by a staggering 120% in the last year, much higher than the global average increase of 50%.
Educational videos were found to be particularly popular in Vietnam, with Vietnamese users watching a higher proportion of videos tagged “Education” than any other Asia Pacific country.
The increase has been attributed to the launch of YouTube's localised Vietnamese site last year, as well as rapidly increasing smartphone penetration in the country.
Vietnam's internet population is increasing rapidly, with 36 million people now using the internet.
With a total population of around 90 million, however, Vietnam's internet market is far from mature, meaning that there is still plenty of opportunity for growth to come.