Video will become a key online marketing medium in Vietnam this year, according to research by comScore.
The study points to the huge popularity of online video in the country – there are more video viewers in Vietnam than any other South East Asian country.
Furthermore, 91% of Vietnamese video viewers share videos with their families and friends, and 90% make purchasing decisions after watching a commercial video.
Businesses are expected to start tapping into the hugely popular medium this year, as they are recognising it as one of the easiest ways to reach Vietnam's internet population of 39 million people.Â
