Building a brand from scratch can be difficult, especially over social media where it can be difficult to make an impact. How visible do you need to be, and where? Who should you target, and how should you measure success? Lukasz Zelezny, Consultant and Speaker, gives us insight into how best to approach this big first step.
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Lukasz is a frequent speaker at SEO conferences around the world. Known for his high levels of expertise around social media campaigning, SEO strategy and PPC, he has worked in online marketing since 2005 for well-known brands the world over.
