Due to people on local social platforms looking for potentially different things to those on global platforms like Facebook, globally targeting consumers on social media brings unique challenges. Daiana Damacus talks to us about how brands can deliver strategies to overcome these hurdles, and whether or not you should be using both the local and global platforms at the same time.
Daiana has been a social media specialist at Webcertain for over a year. She has experience with creating, managing and analysing both global and local social media campaigns for international brands operating in markets such as Mexico, France and Romania.
