Using Metrics To Assess Customer Engagement

Martijn Scheijbeler, the director of marketing at The Next Web, explains how engagement can be studied.

Understanding customer engagement...

In order to optimise the success of a website, publishers must have a clear view on the effectiveness of their content, and how their customers are reacting to it. Martijn Scheijbeler, the director of marketing at The Next Web, joins us to explain how a business goes about measuring consumer engagement. Whether it is the use of retention metrics, or tracking user behaviour in order to create an idea of the website's success, creating a clear picture of how a user reacts to your website is extremely important.

Martijn Scheijbeler is the Director of Marketing at The Next Web, an online tech news publication.

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