Using Inventory As A Ranking Factor In SEO

Branded3's Stephen Kenwright talks to us about the rise of industry tailored search engines.

The impact of Inventory on SEO strategy

Stephen Kenwright from Branded3 joins us to discuss the changes in search across markets where tailored search engines are attracting more and more traffic. We take a look at verticals where consumers are directly visiting sites such as Skyscanner and Auto Trader to search for a product - instead of using Google - and how this should impact the SEO strategies in any industry. 

Find out more about:

  • Industry specific search
  • Inventory based SEO strategy
  • Why consumers are looking away from Google

Stephen has worked for Branded3 since 2012, and has worked his way up through the company to become its director of search. As a well-experienced search professional, he has also worked as a judge on The Drum's Search Awards panel.

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