How To Use Geo-Targeting To Optimise PPC Campaigns

Yandex's Rumyana Miteva joins us to speak about geo-targeting within paid search campaigns.

Making International Search, Local

International marketing can be challenging in terms of how to make sure different people in different parts of the world, see exactly what you want them to see. Rumyana Miteva explains to us the ins and outs of geo-targeting within paid search campaigns.

Find out more about:

  • Using analytical research within local markets
  • Finding global benefits within paid search campaigns

Rumyana is an experienced online marketing manager working for House Trip. She specialises in online marketing, product management, content management and e-commerce

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