We talk about dynamic ads with digital consultant, Mihai Popescu, and how they differ from other types of paid search ads. He talks about what to avoid when running DSA campaigns, and what options are available to businesses setting up a new campaign. We also discuss how a campaign can be changed for different markets to generate better returns.
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Mihai Popescu is a seasoned marketer with experience with global companies and internet start-ups. Working currently with HotelsCombined.com, Mihai works predominantly on global search engine marketing.