During its Q2 financial results statement, Alibaba has revealed that users launch its Taobao app an average of seven times every day. Alibaba CEO, Daniel Zhang, said that Alibaba had added social elements to the ecommerce app, such as share and recommend products. He added that by adding these features, it “creates a lot of new demand from customers”, acting more like a “social commerce app rather than a marketplace”. However, Zhang did also say that whilst the social additions had certainly improved its service, he also credited the automated product discovery features that help deliver “a highly personalised experience on mobile Taobao”.Â
