The international retailer Unilever has partnered up with Alibaba to help increase sales in China.
The retailer has had a presence on Alibaba’s Tmall platform since 2011, but it is believed that the new partnership will allow the company to sell content on other Alibaba platforms in order to reach a wider audience.
Unilever has said that it is particularly interested in reaching rural Chinese consumers. With a rural population of 600 million, rural China is widely seen as a key frontier for future growth.
Unilever saw its sales drop by 20% in China towards the end of last year, a trend it hopes this new partnership will help to reverse.