Unilever Partners with Alibaba to Boost Sales in China

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The international retailer Unilever has partnered up with Alibaba to help increase sales in China.

The retailer has had a presence on Alibaba’s Tmall platform since 2011, but it is believed that the new partnership will allow the company to sell content on other Alibaba platforms in order to reach a wider audience.

Unilever has said that it is particularly interested in reaching rural Chinese consumers. With a rural population of 600 million, rural China is widely seen as a key frontier for future growth.

Unilever saw its sales drop by 20% in China towards the end of last year, a trend it hopes this new partnership will help to reverse.

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