US To See More Ad Blocking

The Latest Insights from International Online Marketing

 Ad blocking is expected to increase in the US, causing further headaches for online marketers.Expected to keep increasing to 86.6 million internet users in the country by next year, it will see a jump of 24% of the next twelve months, which will mean that nearly a third of those online will use one.A study showed that the phenomenon is also far more common on desktop and laptops, than on smartphones and other devices, with around 23% of those on computers using them compared to just under 8% of those on smartphones.However, the use of ad blockers is expected to grow at a higher rate into next year on smartphones, rising to 11%, over twice as much of a jump as that on desktop or laptop computers.

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