US Display Advertising To Grow 70% In Next 4 Years

Growth will be driven by social media, mobile and video

Display advertising in the US will grow by 70% by 2021, according to a study by Forrester Research. The study predicts that the majority of this growth will be driven by social media, mobile and video advertising. Looking at social media advertising, Facebook is set to see the biggest rise in display advertising. Looking at mobile advertising, the majority of this growth is expected to come from in-app video ads. There is also set to be an increase in marketers seeking out specific, high quality websites on which to advertise, in order to control fraud and to ensure that they appear in a “brand-safe” environment. The latter prediction probably stems from controversy that took place earlier this year, when several major brands discovered that their ads were appearing on extremist and illegal videos on YouTube. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Benchmarks,Lists
5 per month
eLearning Course,Quizzes,eLearning
2 per month
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Benchmarks,Lists
Not Available
eLearning Course,Quizzes,eLearning
Unlimited
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Benchmarks,Lists
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Benchmarks,Lists
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe