British ecommerce retailers are in high demand from international consumers, according to data released by BRC. It has been revealed that in the final quarter of 2016, the number of people that searched online for retailers in the UK increased by 23%. Martijn Bertisen, UK sales director at Google, said that the lower value of the pound had given shoppers around Europe more value in buying from Britain. It was reported that the largest sector for growth was fashion and clothing, followed by beauty products. The country which increased its interest in UK retailers the most was Croatia, where online searches for UK brands went up by 106%.