The Latest Insights from International Online Marketing
Research by PayPal has revealed that the UK is the third biggest online exporter in the world, behind only the US and China.
Around 86 million people living outside the UK have bought from British online shops in the last year, with China, the US, France, Germany, Nigeria and India being the top 6 countries where these shoppers are coming from.
British clothes, shoes, accessories, cosmetics, food and drink were particularly popular product categories.
Foreign buyers were more likely to buy from British websites when discounts were on offer, with shoppers from China actually being 43% more likely to buy on discount days such as Black Friday and Singles’ Day.
They were also more likely to buy from sites that had pages written in their language, payment options in their own currencies, cheap and fast delivery, and low returns charges.