The Latest Insights from International Online Marketing
Alibaba’s UC Browser, is now the second most popular mobile browser in the world, according to data by StatCounter.
It has a global market share of 17%, behind Chrome which has a market share of around 35%.
It is ahead of Safari and Android Browser, both of which it has overtaken in the last year.
UC Browser is owned by the Chinese tech giant and is most popular in China, India, Indonesia and Pakistan, with it being the dominant mobile browser in all four countries.
Its rising popularity is attributable to its superior data compression abilities. Alibaba claims the browser can compress data by up to 60%, leading to faster loading times. Slow loading speeds are a particular problem in developing countries, where internet speeds are frequently slow.
A recent report from Nielsen found that 47% of people expect a website to load within 2 seconds, and 40% will leave a website if it does not load fully within 3 seconds.