Twitter has introduced three changes to its conversion lift reports to help advertisers understand the true impact of their Twitter advertising campaigns. The reports are now updated on a daily basis, allowing advertisers to make intelligent changes to their campaign spend and optimise performance in real-time. The reports are now accessible directly from the Twitter Ads dashboard. To see conversion lift reports, advertisers simply need to go to the Analytics dashboard and click on the “Conversion Lift” tab. And last but not least, the reports now provide advertisers with deeper cross-device insights. Advertisers can see whether a conversion occurred as a result of desktop only, mobile only, or a combination of desktop and mobile devices.Â
