The Latest Insights from International Online Marketing
Twitter has launched a new advertising format.
Conversational ads allow advertisers to post a tweet containing 2 call-to-action buttons with customisable hashtags for users to choose from, similar to the Polls feature it released at the end of last year.
When a user clicks on one of the call-to-action buttons, it will generate a pre-written tweet for them, including the hashtag buttons, to share with their followers, allowing a brand’s message to be shared with a wider audience.
To use the conversational ad feature, Twitter advertisers have to get in contact with their account team.