Twitter Launches New Advertising Format

The Latest Insights from International Online Marketing

Twitter has launched a new advertising format. Conversational ads allow advertisers to post a tweet containing 2 call-to-action buttons with customisable hashtags for users to choose from, similar to the Polls feature it released at the end of last year. When a user clicks on one of the call-to-action buttons, it will generate a pre-written tweet for them, including the hashtag buttons, to share with their followers, allowing a brand's message to be shared with a wider audience. To use the conversational ad feature, Twitter advertisers have to get in contact with their account team. 

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