Twitter has introduced a universal website tag that allows advertisers to track their website conversions and target their audiences with remarketing campaigns more effectively. Previously, advertisers had to create separate codes for each individual conversion event and create separate tailored audiences. The universal website tag is one single tag that sits on the advertiser's website and allows advertisers to create and manage “conversion events” and tailor their target audiences through the Twitter Ads interface. To use the universal website tag, go to the Twitter Ads dashboard, click on “Tools” and choose “conversion tracking”.Â
