TripAdvisor to Launch “Unforgettable” Online Marketing Campaigns

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27 August 2015. Tourist destinations in the Asia Pacific region are being offered the opportunity to launch “unforgettable” online marketing campaigns due to a competition launched by TripAdvisor and the Pacific Asia Travel Association (PATA). Tourism companies are being invited to demonstrate what makes their region a unique attraction for travellers, with the competition organisers looking for destinations with rich heritage, culture, customs and natural beauty. The winners will be awarded with a prize worth half a million US dollars, with the chance to work with digital marketers at TripAdvisor to create online marketing campaigns to promote their destinations. “Travellers around the world are always on the lookout for places to discover and explore. By participating in the PATA CEO Challenge, emerging destinations will have the opportunity to showcase their unique destination to TripAdvisor's global travel community,” a TripAdvisor spokesperson said. The deadline for entries is the 1st October 2015.

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