Traditional Shops In China Fight Against Ecommerce

The Latest Insights from International Online Marketing

Traditional shops in China are having to change their tactics to retain shoppers as ecommerce rises in popularity in the country. Ecommerce generated 12.3 trillion Yuan in China last year, equivalent to almost 2 trillion US dollars, but traditional physical shops also saw a rise of 7.7% in sales during the same period. In order to attract and retain more customers, Chinese shopping malls are having to become social hubs, with restaurants, entertainment complexes and terraces for people to sit down becoming more and more commonplace. Shopping malls are spreading fast across China, with the real estate company JLL predicting that, over the next 3 years, 40 million square metres of shopping malls will be built across the country.

Individual Basic

  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit