Traditional shops in China are having to change their tactics to retain shoppers as ecommerce rises in popularity in the country.
Ecommerce generated 12.3 trillion Yuan in China last year, equivalent to almost 2 trillion US dollars, but traditional physical shops also saw a rise of 7.7% in sales during the same period.
In order to attract and retain more customers, Chinese shopping malls are having to become social hubs, with restaurants, entertainment complexes and terraces for people to sit down becoming more and more commonplace.
Shopping malls are spreading fast across China, with the real estate company JLL predicting that, over the next 3 years, 40 million square metres of shopping malls will be built across the country.
