Tracking Phone Calls In A Digital World

Using phonecalls to help digital marketing

In a world of digital communication with email and social media, there is a surprising increase in phone calls between consumers and businesses. We chat to Mathilde Guavain, from Mediahawk, about the reasons behind this. We also chat about the ways that brands can track calls and attribute where calls are coming from, and which tools marketers can use to their advantage. 

Find out more about:

  • Tracking telephone calls
  • Mixing calls with data

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