Research on Swedish ecommerce has unveiled the most popular international and domestic websites amongst consumers. Netflix, Ebay and Amazon's international sites make up the top three internationally, with Amazon and Ebay's British sites appearing in the top ten list, along with Amazon's German site. On the domestic front, Blocket.se was the most popular Swedish ecommerce site, with Ikea.com appearing fifth in the list and H&M's international site coming seventh. Netflix had around 75 million hits in the six months before the study, whilst Blocket.se had 125 million hits, putting it almost 100 million hits above its nearest competitor in the domestic market.Â
