The Latest Insights from International Online Marketing
Research by TNS Global has revealed that Malaysia and Thailand are the top countries for social messaging app and social network usage in the Asia Pacific region.
A staggering 77% of internet users in Malaysia use social messaging apps on a daily basis, more than the global average of 55% and way above the 35% seen in the US.
The most popular messaging apps in Malaysia are WhatsApp, Facebook Messenger and WeChat.
Looking at social networks, Thailand came top of the list, with 78% of internet users in the country using social media on a daily basis, compared to a global average of 48%.
The most popular social networks in the country are Facebook, Instagram and Google+.