The clothing brand Tommy Hilfiger has launched a clothing app in Europe. Users of the app will be able to shop online, as well as directly from the brand's Instagram page. The release makes Tommy Hilfiger one of the first luxury brands to release its own app, and will feature a loyalty programme feature and enable in-store scanning. The Chief Brand Officer at Tommy Hilfiger said that the company aims to “make every look immediately available to all consumers around the world”.