Seigel + Gale’s CMO, Margaret Molloy, talks to us about the company’s Global Brand Simplicity Index, a study which looks at simplicity or complexity in brand experiences around the world. We also discuss how valuable the simplicity of branding can be for a business, both for the customer and for business success.
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Margaret has learnt her trade in Ireland, the USA and Spain, enabling her to develop an international understanding of brand, and business. She has over two decades of experience as a marketer, and is a respected thought leader in the industry.