The term software localisation may not mean much to you, but if you have any kind of software or online applications it should. You could be missing out on a huge global user base simply by not making your software available in multiple languages and preventing possible customers from seeing the potential of your product. The complex nature of software makes the translation process different to that of translating a brochure or website, so understanding how it works and how to get the most out of it before you start is key. Shen Xu, a translation specialist, joins Patrycja Wojtkowiak to shed some light on the subject.
