The Importance Of Testing In SEO

We speak to Marcus Tober, CTO and Co-Founder of Searchmetrics

Make Better Decisions Through SEO Testing

Marcus Tober, founder and CTO of Searchmetrics, explains why testing is an important part of SEO, how to go about doing it, how to convince managers that testing is a worthwhile activity and how search engines are getting smarter.

During his University studies, Marcus developed the well-known SEO platform in early 2005. At the same time he built the largest online greeting cards platform in Germany, achieving millions of visitors every month.In 2008, he sold the business Rocket Internet in order to focus on his growing business Searchmetrics. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 180 employees and offices in Berlin, San Mateo, London and Paris.

Individual Basic

  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit