It may be well known that each of Google's search features effect SEO significantly, and how they do. However, Google News can be a bit a grey area regarding its effect on a website's success. We speak Sonia Mazzotta about the impact that the service has on SEO.
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Currently working in the education sector with Global University Systems, Sonia Mazzotta has a long history working with the online world. In her own words, she “lives and breathes the internet”. Now the Head of SEO, working with universities around the world, she is responsible for the supervision of the organic performance of sites. Having had to deal with all sorts of challenges within her career, Sonia could share a thing or two on how to overcome them.