Corentine Aronica and Jules Dijkstra, PR and Communications Managers at Trivago, talk to us about the importance of using data when creating content.
Find out more about:
- Why data is so important
- How to get data and creativity to work together
- What kind of content makes a good news piece
- How to stand out in a competitive sector
- How to measure the performance of a piece of content once it has been published