The Impact And Importance Of Digital Transformation

Christine Overby sits down to discuss how best a business can bring itself into the digital world.

Successfully bring a business into the digital marketing world

Christine Overby from Postshift joins us to talk about the reasons why digital transformation is such an important topic for businesses at the moment. We discuss the best ways in which a business can update a more traditional culture to become a digitally based organisation.

Find out more about:

  • Implementing digital transformation
  • Why individual businesses must develop individual programmes
  • Replacing traditional cultures, for digitally based ones

Christine is the Principal at Post*Shift, a company that helps shift brand culture, enabling them to perform better in a digital world. She is also the CEO of the insights arm of the company.

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